“If you search rental cars in tourist areas such as Coeur d'Alene (Idaho) or Jackson Hole (Wyoming), you pay as much as $500 a day for a rental car.” “No one is selling used cars at the rental companies right now,” Bone said.
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That has lingered as rental car agencies are holding onto their inventory as opposed to selling their vehicles because they do not want to be caught with less inventory, especially as tourism has rebounded this year. That was first sparked when wholesale auctions for used vehicles were halted temporarily at the onset of the pandemic. The tight supply also has affected used cars, continuing a trend of more than a year bottleneck on their availability. A more apt comparison would be 2019, which had 13,680 new car registrations, through the same time period, which is slightly more than the 2021 rate. That is a 21% increase from last year, when sales were hampered by dealerships essentially being closed for a few months during the spring with the economic uncertainty over COVID-19. There have been 13,571 such new car registrations in the county from January to September, according to Experian. That shows up on the new car registrations that are tracked in Sonoma County by Experian, the credit reporting agency. “Take all those, then add them up and we've had our challenges across all brands,” said Justin Hansel, vice president of his family’s business of eight dealerships and manufacturers such as BMW, Honda, Toyota and Ford under the Hansel Auto Group portfolio. But the situation affecting the auto market is complex, driven by shortages of key components such as semiconductors and wiring harnesses a dip in factory production because of COVID-19 outbreaks or health protocols and shipping woes that have container ships carrying cars, parts and other goods backed up all along the West Coast, waiting to be docked. It’s a classic case of tight supply and continued strong demand, playing out on a global scale. For electric vehicles, be prepared for a waiting list. Buyers looking to get a vehicle quickly may have to compromise on the color or options. With such short supply, local dealers are advising prospective shoppers to be cognizant of the scarcity of selections of both new and used cars and keep an open mind.
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“Sales are not up by any standard, but only for the reason that we don’t have any cars,” Bone said. His Nissan lot, which in good times has 140 new cars, had 22. On a recent afternoon, his Kia business had 12 new cars on the lot when he would typically have 100. Any reservations made for pick up service at an airport location cannot be honored for pick up.Jim Bone gets a glimpse of the global supply chain crisis every time he looks at the lots of his two Santa Rosa car dealerships. Hertz is prohibited from providing Pick Up and Return Service if you arrive at an airport- either from the Hertz airport location or from any Hertz off airport location. Airport concession agreements do not permit Hertz to offer Pick Up and Return Service at airport locations. Once your reservation is booked, the location will call or email you at the phone number or email address provided to confirm pick up service.
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Insurance/Body Shop and Dealership/Service Center replacement rentals available at this location. Accident Rental Rates: When your car is in the shop for repairs.